the fashion press took a week to think about it. here is what they decided.
vibe called it '2016 new york in the best way.' hypebeast put him next to armani news. tubefilter called him a streamer on a runway. the receipts are a list.
the vivet show happened. xqc said it was dogshit. north west outed a situationship. kai went and did a wolverine marathon. the internet moved on.
the fashion press did not.
a week out from the september 12 nyfw debut, the trade and cultural media that actually matters to a brand's longevity has started filing its verdicts, and chat, the results are not what the haters ordered.
here is what has come in, attributed to its source, in the order of how much it should make kai's critics reconsider their stance.
- vibe.com, september 16: the outlet published a piece headlined "kai cenat's runway show felt like 2016 new york in the best way." that framing is doing a lot of work. 2016 new york, for context, is shorthand in certain cultural circles for a specific kind of creative energy before everything got algorithm-brained and safe. vibe is not a streetwear blog. they are not handing that comparison out as a courtesy.
- hypebeast, september 18: hypebeast's weekly top fashion news roundup included kai cenat's nyfw debut alongside the item about dartio vitale joining the armani group. armani. the placement is not a review, it is not a glowing endorsement, but being in the same sentence as armani in a hypebeast digest is a form of legitimacy that a $550 backpack alone could not buy.
- tubefilter, september 14: the streamer-focused trade outlet ran a piece framed as "streamers on the runway: kai cenat brings his apparel brand to new york fashion week." the framing here is notable for what it is not doing: it is not mocking the premise. per the piece's headline, it is treating the crossover as a thing that happened, as opposed to a thing that should not have happened.
taken individually, none of these are a five-star review. vibe's piece is one editorial read. hypebeast's inclusion is a roundup item, not a feature. tubefilter's framing is measured. but they are arriving in the same week, from outlets that did not have to cover this at all, and the consensus direction is not "streamer embarrasses himself at fashion week."
the yeezy knockoff discourse is still out there. xqc's "dogshit" clip is still findable. the $550 price point debate did not resolve itself. but the fashion press's job is to figure out what stays, and based on what has surfaced in the last seven days, they appear to be quietly deciding that vivet is at least worth watching.
anyway. the armani group did not leave a comment under the hypebeast post but the algorithm saw it.
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