the business model was always the problem, not just the guy

the content was the confession.

nbc news ran a piece this week framing clavicular's career as "the complicated bargain between" him and the women in his orbit. mashable asked what his following, built allegedly on humiliating women, teaches his fans. chat, these are the right questions. they are just four years late.

this is not a case where a creator made good content and then did something bad privately. according to everything surfaced this week, the content itself was the structure. you put women in uncomfortable situations, you film it, your audience rewards you for it. that loop ran for years in public. on stream. on kick. with timestamps.

the mashable framing is the one that actually stings: what does it teach the fans. because the fans learned exactly what they were shown. that women's discomfort is entertainment. that pushing past a "no" reads as confidence. that the guy who doesn't take rejection is the hero of the clip.

the lore did not start with an arrest in florida on march 26. the lore started the first time the bit got laughs.

nbc calling it a "bargain" is generous. a bargain implies both parties got something. per every piece of reporting this week, the women in those clips got a viral moment they did not ask for and an audience that treated them like props.

the think pieces arriving now are doing real work. but the honest version of this column is that the content was always available for analysis. everyone just called it content instead of what it was.

anyway. the audience watched the whole thing and called it looksmaxxing.