Someone Very Famous Is Selling His Scraps Now
A Bloomberg report on a 'New Age Auction' raises a question this publication is not yet prepared to answer directly.
Consider, for a moment, a figure of such accumulated consequence that even the debris of his enterprise commands a market. Not his products. Not his brand partnerships. His scraps. The leftovers. The surplus. According to a Bloomberg report published June 29, a certain cohort of the platform's highest-trafficked creators have begun selling their castoffs through what the outlet describes as a "New Age Auction", and near the top of that list sits a name that has, in recent weeks, appeared in connection with legal threats, a chocolate feud, a posthumous content plan, and a novelist's ambitions.
This correspondent will not insult the reader by spelling it out. The initials, as they say, are M.B. What Bloomberg's report quietly surfaces, beneath the novelty, is something genuinely worth sitting with: when an operation grows large enough, even its residue has value. What that says about the creator economy, and about all of us who made it this way, is left, for now, as an exercise for the reader.