Someone Put On a Fat Suit to Start a Fitness Series, Launched a YouTube Channel, AND Got a Studio Deal, All in One Day

Somewhere out there, a person who has allegedly stiffed a UFC fighter out of $250,000, co-parented another man's children for content, and gotten yelled at by Sean Strickland on his own stream, has decided that what his brand really needs right now is a fitness arc. Specifically, per TMZ, he reportedly showed up wearing a beefed-up body suit for a brand-new fitness journey series. A padded body suit. For fitness. A journey indeed.

Per Yahoo, there is also a shiny new YouTube channel dedicated to showcasing this transformation, because one platform was apparently not enough real estate for the glow-up. And Net Influencer reports that HardScope has simultaneously launched an entire studio built around creator-led IP, with this same streamer attached alongside a Zach Justice series, which means the pivot is less "personal growth" and more "vertical integration." Darlings, meet N3on: wellness influencer, IP asset, and man in a fat suit, all before October. We love growth. We keep receipts.